D-01The program
From the room to the market
Four themes already structure the work. Times, rooms and speakers will appear here as soon as they are validated.
Four questions the industry can no longer postpone
Your audience exists. You don't know it yet.
Who are films made for? Knowing the real audience in Dakar, Lagos or Abidjan, and no longer relying on the festival circuit alone.
To localize is to sell. Not to betray.
Language as a commercial decision. What dubbing and subtitling change in the life of a film.
Build your film like a company.
Release windows, rights, revenue: the economics of a film beyond its first release.
Technology works for you.
Post-production, visual effects, localization tools: what is now within reach of African filmmakers.